As a real estate agent, I’m sure you have wondered what the answer is to the question, “How Do Google Ads for Real Estate Work?“

Google Ads for Real Estate

  • Your potential home-buyer or seller searches Google for homes in your real estate market.
  • These real estate prospects will only see your real estate ad if they match the high-conversion keywords we have chosen for your campaign.
  • They only see your real estate Google ads if they are searching in your chosen markets.
  • It is easy to designate your areas using city and zip codes.

Google Ads for Real Estate

  • All LiveBuyers.com real estate leads are EXCLUSIVE. This means no other realtor gets the same real estate lead as you.
  • Once the real estate prospect clicks the ad, we collect the information on one of the real estate landing pages we design for you.
  • We collect contact information and property information.
  • These real estate leads are MOTIVATED and ready to buy or sell.

LiveBuyers Reviews

  • We verify the name, phone number, and email address of each real estate lead.
  • All contact information is provided. If you somehow don’t receive it, we will make sure to replace that lead.
  • Unlike other lead sources, we never send low-quality leads that you cannot contact.
  • You can contact LiveBuyers.com leads in real-time to act when a client is most likely to convert.

What is Pay Per Click Advertising? (PPC)

PPC is a digital marketing campaign. Real estate agents seeking web leads should use pay-per-click (PPC) advertising. Paid ads aren’t the same as generating leads organically, but can be more effective if used properly.

Sponsored links appear at the top of search engine results pages. Advertisers pay a charge to search engines when users click on sponsored links.

If someone clicks on your ad and you make a sale or obtain a client, the platform fee was worth it.

Google Real Estate Ads

Google Ads is real estate’s most popular PPC platform.

Google’s popularity affects the real estate industry. Local real estate brokers will get you the best results with your advertising. Google PPC is a bidding system. Each user makes a term-bid.

Google’s algorithm decides which keywords to display when a user searches that term. This depends on your landing page’s layout and optimization, the relevancy of your keyword, the quality of your ad copy, and Google’s quality score.

This score considers click-through rate, conversion rate, landing page design, and keyword relevance. Keyword research is essential for creating the best marketing plan. Keyword research should be continual because search keywords change over time.

We do all of this FOR YOU at LiveBuyers.com

Should You Advertise Real Estate on Google?

So, should you use Google real estate ads? New agents often fail at Google PPC advertising.

Which is why using an real estate advertising company, such as LiveBuyers.com, is so important.

Google ads are long-term. Before resigning, follow your advertising company’s plan for a year. We can always change your strategy to optimize it.

This will boost your ad position in search engine results and increase traffic to your real estate website.

Real Estate Lead Generation Best Practices

Internet leads are handled differently than others. Internet-sourced leads must be vetted to ensure they are serious buyers or dealers.

First, call each registered lead within 5 minutes. If the lead arrives after hours, contact them the next day.

If they don’t hear your voice first, they’ll go to the next agent. They are likely to consent to an appointment and become a customer if you approach them quickly.

Second, contact every lead five times on day one. Texts, emails, and phone conversations contact. Despite this being a lot of work, it’s necessary to stay top-of-mind.

While a fresh lead is important to you, you’re also important to them. If you don’t stay top-of-mind, your lead won’t remember you. Calling a potential client is a sign they’re serious about working with you. Once they’re on the phone, they’re more likely to schedule an appointment.

If it takes a year or more to see results, be patient. Paid search marketing takes time.

Google real estate ads aren’t a short-term solution. You may observe immediate benefits, but your effectiveness will grow over time. The cost per click (cost per lead) also goes down over time.

Real Estate Google Ads Strategy FAQ

What is Google Ads?

Google Ads is used by businesses to advertise on Google Search, YouTube, and other sites. Google Ads lets advertisers set targets like phone calls or website visits. Ads can be started or stopped at any moment with a Google Ads account.

How does Google Ads work?

When customers search online for your products and services, Google Ads displays your ad. Google Advertising uses sophisticated technologies to place ads in front of ready-to-act customers.

Related: How Long Does it Take for Google Ads to Work?

Will Google Ads Work Overnight?

It’s not likely because it takes time to determine which advertising performs best. Google’s Smart campaigns use technology to continuously monitor and optimize your advertisements. Businesses typically reach their stride with Smart campaigns during the first month, so we recommend allocating at least that length of time for optimal results. Your actual ramp-up period may be shorter or longer than that, depending on variables such as your ad copy and the number of local competitors.